Getting Hip with Social Media Marketing
Social Media has proven its hip power in our time – precisely because it provides a new universe that lets individuals hang out, gain power, change reality, and in a way that makes redrawing the hierarchy of reality, building personal brands, and undermining institutions possible….
Marketers waiting in the Social Media sidelines risk being eschewed, ignored, and becoming irrelevant to consumers and the marketplace. And those who have already jumped onto the Social Media bandwagon might have encountered challenges like:
How to orchestrate social media efforts or link them to ROI?
How much is a Twitter message worth? How do consumer social media behaviors evolve? How do we monitor or measure them?
Social Media doesn’t have to be an adversarial, inefficient, utterly fragmented channel for marketers. Marketers and individuals can both strive symbiotically in these channels. However, simply setting up social media profiles in Twitter, YouTube, and Facebook, or simply implementing the latest whiz-band social media wares in your website won’t cut it. Paradoxically, marketing has to return to the ancient skills — “It’s not about selling widgets, it’s about selling you the belief in a story about widgets.”
There are brilliant marketers who tell compelling stories in the traditional one-way media which, by peculiarities of our time, nothing seems further from hip than what was hip yesterday: the days of one-way story-telling seems more remote than the Concorde or even skinny ties. The POP Agency uniquely and passionately emphasizes on the art of crafting relevant “conversational marketing” that make your brand stand out the pack.
“Let’s give’em something to talk about.” From Bonnie Raitt’s Song
“Dullness won’t sell you your product, but neither will irrelevant brilliance” Bill Bernbach
