Offerings
- Strategy & planning
- Advertising & Branding
- Emerging Media
- Brand Community Marketing
- Search
- Mobile Marketing
- Brand Strategy
- Marketing + Media Strategy
- Segmentation
- Metrics Definition + Analytics
What’s the best plan for digital marketing? 4 words – Be a Stand-up Comedian
Good stand-up comedians spend a lot of time anticipating what jokes their audience wants to hear, preparing a variety of jokes, analyzing and getting to know their audience, tailoring their jokes to their audience, and bringing their audiences on the ‘comedic journey’ with them. They want it to be your experience. Why? Well aside from the fact that it makes you enjoy the show a whole lot more, it also means there is a higher chance of you going home and spreading the word about the show. What is this called? Viral Marketing.
A great digital marketing strategy anticipates consumers’ fundamental needs and desires that drive consumers’ choices. Through advanced consumer research, deep analytics and industry expertise, we uncover unmet needs to consumers and unexplored digital business opportunities. And we create innovation plans and marketing strategies that allow brands to leapfrog competitors in an increasingly digital world.
- Digital Media Planning + Buying
- Affinity + Affiliate Marketing
- Social Influence Marketing
- Microsites
- Contest Design and Hosting
For years, the advertising has functioned on the assumption that screaming louder will raise a message above the noise level. This model is tired and broken. Traditional wisdom holds that you show only your good side and hide anything that’s less than camera ready. Today, consumers are more savvy, cynical, sophisticated, and discerning then ever: — they are looking for access, clarity, and authenticity of brands. And, consumers are more willing to share with a brand when they see a little bit of themselves in it.
We thrive on designing compelling conversations between a brand and its customers, engaging customers on their terms, where they hang out, at a time and place of their choosing. We encourage them to share. Then we measure whether that conversation made the brand, the publisher and the customer happy. If it didn’t, we take a hard look at how we can do it better the next time. We think that’s the future of advertising.
- Social Media
- Mobile Media
- Interactive Video
There’s a rumbling hunger out there for what’s new, better, faster, and more efficient among today’s savvy and outspoken consumers. The market is a place of constant change. We are geeks who are constantly seeking out and experimenting with new media, new devices, and new applications. And that helps us keep our clients informed and empowered. So instead of worrying about the future, you can simply embrace it.
You’ve seen innovations like this already: video blogging, podcasts, wikis, RSS, bookmarklets, Twitter feeds, Facebook and iPhone apps, and so on. We’re already busy studying the next developments, learning how they’ll integrate into our lives, and determining how they fit (or not) for our clients and their customers. So whenever that next killer app becomes part of everyone’s bookmarks menu, dashboard or daily routine, our clients will already be a part of it.
- Social Sway Marketing Strategy
- Social Media Solutions
- Viral Campaigns/Contests
- Brand communities building
- Microsites
A brand marketing success doesn’t happen because it got you a lot of people to buy your stuff, but because it got a lot of people to tell your stories and get others to buy your stuff. It’s about engaging with social media and social influencers to achieve the marketing and business needs of an organization.
Our approach is: acquisition, activation, and advocacy:
First, we mold brand stories around the people and hot topics involved, not just the brand, emphasizing both the individual and the community. The messaging is less about product, and more about “values” and “relevancy” that people could interpret in their own personal ways — encourage people to make the topical story their own.
Next, we provide up-to-date brand knowledge and information (stories) that helps to develop a bond of trust and give people the power to make informed decisions, and to convince others of their ideals.
Furthermore, the brand stories were disseminated across numerous platforms—including campaign micro sites, social-networking sites, video distribution sites, and popular file-sharing sites as well as via email, text, and video—so that no matter a user’s preference, that information is readily accessible
We embrace “open-source marketing” by encouraging the continual re-purposing of content and thus started a movement that can take on a life of its own, and strengthening the community members by providing tools that help them to be more successful;
Tying it all together, we use cross-promotions to make users of one channel aware of the other resources or example in another. For example: Facebook pages containing links to all other campaign Facebook pages, as well as the MySpace profile page.
- Paid Search
- Search Engine Optimization
- Feed Management
The best way to find customers? Let them find you.
Consumers are increasingly finding companies’ products and services simply by visiting their favorite search engines. They’re entering through the side door, back door, and everywhere else. We stay on the of the latest optimization practices and tactics that make these engines tick, taking advantage of the latest bid management tools, and investing in proprietary diagnostics. In a nutshell, we find imaginative ways to optimize sites to keep brands pop — stand out from the crowd through Internet search.
- Campaign Analytics
- Web Analytics
- Optimization
It’s not just about big ideas and pretty interfaces. It’s also about PKIs and NPVs. And we love to do the math.
The Web eliminates guesswork. Each and every one of us leaves a digital fingerprint with every click, page impression and purchase. The only problem: There are many millions of us, and we’re using an increasing number of platforms and applications. So interpreting all that data can be overwhelming. WE developed know-hows and custom tools to measure behavioral patterns for our clients. Whether allocating their media mix or optimizing their website, we turn intelligence into action.
Integrated marketing
The dedicated short code and its related keywords were featured on everything from yard signs to social media profiles to radio and television commercials
